Views: 201 Author: Site Editor Publish Time: 2021-04-22 Origin: Site
Can enterprises survive the epidemic? After the end of the epidemic, the accommodation, catering and transportation industries are expected to recover rapidly, and the consumption demand may face excessive release. And for the glasses industry, what will be the impact? There are many kinds of glasses, including ordinary glasses, reading glasses, multi focal glasses and blue reflective glasses, etc.
For the glasses industry chain, there is still a long way to go. The actual situation of zero supporting factories, raw material production, logistics and transportation of the upstream and downstream industrial chain, including the procurement of materials for returning to work and epidemic prevention, will face many pressures. According to the industry's estimate of the growth of retaliatory orders for goods after the end of the epidemic, the production enterprises will face the dilemma of making bricks without straw. In particular, the production cycle of all kinds of frame glasses (including light blocking glasses, etc.) will be prolonged.
It should be noted that many brands can not predict the production of new orders due to the impact of the exhibition delay, resulting in the number of factory orders delayed in the same period, or stopping work because of no customer orders.
This unexpected epidemic has spread all over the world. Since the postponement of China (Shanghai) glasses international exhibition, the Milan glasses exhibition in Italy and Daegu glasses exhibition in South Korea have been postponed successively. It can be said that all the important exhibitions of global glasses circle in the first half of the year have been embroiled. This is undoubtedly a heavy blow to the international eyewear brands, traders, agents and glasses factories.
According to incomplete statistics, whether the exhibition is postponed or cancelled, it has cast a shadow on the major exhibitors. In addition to the refundable booth fees after the cancellation of the exhibition, the losses of exhibition construction costs, hotels, conference halls, props, exhibits, human resources, etc. are as high as as high as hundreds of thousands. It is expected that customers' orders obtained through the exhibition will be reduced to less than 50% on a year-on-year basis.
In addition, at present, blue light blocking glasses in the industry are selling well. This is due to the comprehensive deployment of network teaching work during the epidemic prevention and control period to ensure that‘stop classes but do not stop teaching and learning’during the period of delayed returning to school. As a result, the anti blue light glasses in the glasses industry were passive sold out, and the inventory of anti blue ray glasses was wiped out. The supply was not adequate to the demand, which also reduced some cash flow pressure for glasses retail enterprises. It is believed that the grey period of returning to work will become the most valuable rest period of the whole glasses industry chain.
According to the research report released by the World Health Organization, there are more than 600 million people with myopia in China. The number of myopia groups in China is increasing year by year. At the same time, with the promotion of rigid demand and the influence of consumption upgrading brought by health consumption, experience consumption and fashion consumption, the consumption demand of glasses is developing in the direction of diversification and personalization, and the market space of China's glasses continues to grow.
According to the report, the market scale of the glasses industry n China is expected to be further expanded by 2020, reaching 85 billion yuan. For a variety of glasses products, including anti blue glasses, anti glare glasses for computer screen and non reflective blue light glasses, their market size and potential are still available as rigid demand products.
During the epidemic period, according to data released by Taobao, 30000 new businesses have entered Taobao and switched to online trading every day since February. The number of new live broadcasting rooms on Taobao has doubled year-on-year, and the number of new broadcasting shows has increased by 110%. The marketing essence of the so-called emerging channel is unchangeable, but the change is only the marketing mode.
(1) First of all, ensure stable cash flow.
(2) Under the condition of ensuring safety, return to work as soon as possible to carry out production.
(3) In the case of unable to return to work, try to seize time to carry out the research and development of new products and the future strategic deployment.
(4) Strive to explore new marketing channels, expand sales and remove inventory.
Finally, after the epidemic, the short-term adverse factors will eliminate a number of low-quality backward enterprises for the entire glasses industry, and it is believed that the companies that do the glasses marketing system will not be greatly affected.